"Thank Ford! he was not the last" (79).
Throughout the novel, many characters use Henry Ford's name much like people use God's name in vain. This is an example of colloquialism since many of the characters use Ford's name in various phrases but is not appropriate in formal settings, much like taking God's name in vain. Because Henry Ford is held in the highest regard in the society, he is probably perceived as a god. The colloquialism is effective because the reader is able to see how important Henry Ford is to the people of modern London. Throughout the novel, characters refer to Ford in various manners. The reader realizes how important Ford and his inventions and improvements are to the people. Since the society is consumed by processes, they probably appreciate Ford's improvements on processes, like with the assembly line. The people are produced in a complicated assembly line, so the reverence for Ford makes sense. The meaning behind the colloquialisms becomes apparent as they are used often in the novel.
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